internationalization
Experts in guiding SaaS & B2B companies through their expansion to foreign markets
Ils nous ont fait confiance :
You want to take your business to a new market and reduce costs and risks as much as possible? At N3xtWave, we’re experts in helping companies successfully expand internationally.
The importance of a well thought and well executed international strategy
Internationalization is a key potential revenue stream for all SaaS and tech companies, but it can quickly turn into a bottomless pit of time and money.
You’ve expanded into a few key verticals in the UK, and think you can target the same in Spain? You think decision making behaviors are the same in Spain and Portugal? You think launching your product in English will do the trick at first, while you obtain the first results…? You are planning on asking the French speaking person on your team to translate your website?
All these questions, and dozens more, are crucial before you jump in it with both feet. Don’t commit resources to a poorly executed project that will bring you neither results nor lessons learned.
Services
From the first lead to the first client,
and the launch of a sustainable sales branch in the country.
We understand the challenges you’re up against. Bureaucracy, language barriers, cultural differences, staffing shortages, and costs… It’s not an easy feat. With N3xtWave, the process becomes much simpler. Forget about hiring staff or setting up a new company. You’ll have a top-notch team that localizes and sells your product right from the start.
That’s why we’ve developed a comprehensive internationalization service that covers every stage of the process, from initial research to customer retention.
Market study
The market study is essential for identifying the opportunity and gaining an understanding of the challenges, competitors, and our main objective in the country.
Marketing audit
We conduct a marketing strategy audit to tailor your strategy and contents it to the needs and expectations of the target audience in the country.
Acquisition sources
We optimize your SEA advertising, Social Ads, and Email Marketing to make the most of every impression and generate leads.
Pilot launch
We conduct a test with real prospects (inbound or outbound), to gather feedback and validate your product-market fit, and maybe even sign the first deals.
Real launch
It’s a GO? Let’s take your operation to the next level and set-up a real operation. We help you find local partners, teams, and setting-up in the country with tailor-made solutions.
SEO & Content
We create a customized SEO content strategy to increase your online presence and establish you as a leader in your sector within the country.
Team training
Your business is growing, your sales are increasing, and we keep adding clients… it’s time to grow the team. Let us recruit and train the team, or do it yourself. It’s up to you!
Follow-up and support
We are your trusted partner in the country. Even if our paths diverge, you’ll always have us available to help you with: consultancy, support, coaching, personnel… Don’t hesitate to call!
Frequently asked questions
Discover answers to the most common questions about business internationalization with our dedicated FAQs!
N3xtWave currently operates in Spain, France, Portugal and Italy, besides the UK. Additionally, through external collaborations, we can assist you in entering the DACH area (Germany, Austria, Switzerland), and other European markets. If you are based in any other country and wishing to launch in the above mentioned territories, don’t hesitate. Ask us to learn more!
The cost of launching a Saas or B2B tech product to a new country can vary depending on several factors. Generally, the first year usually ranges around £100,000. This is because you need to find different profiles (select, train and pay them), such as marketing specialists, sales representatives, and technical support staff, among others. Additionally, there are expenses associated with market research, product adaptation to the new market, investment in marketing and advertising strategies, and last but not least, administrative and legal costs.
At N3xt Wave, our goal is to reduce both the cost and the time required to achieve results with the launch of a Saas into a foreign market. We work closely with our clients to develop a customized plan that fits their needs and budget, thus ensuring a successful and profitable launch in the desired market.
The time required to achieve the initial results can vary significantly depending on various factors. Generally, results are noticeable early on, but they become more evident around the 6-month mark. However, this timeframe may be influenced by the nature of the product, the target audience, and the decision-making process within the company.
For example, a SaaS product designed to manage corporate social media may yield results more quickly than an ERP solution that affects all levels of the organization. Additionally, the time also depends on key decision-makers who play a crucial role in the purchasing process.
At N3xt Wave, we work closely with our clients to set realistic expectations and develop strategies to accelerate the time to results. Our goal is to maximize efficiency and effectiveness in each project, thus ensuring an optimal return on investment in the shortest time possible.
Yes, that’s not a problem. At N3xt Wave, we offer the flexibility to outsource only the sales department, allowing you to collaborate with your internal marketing team while we focus on driving your sales and expanding your business in the new market. We will work closely with you to ensure that our sales strategies are aligned with your specific goals and needs.
However, please note that for internationalization, it will be essential to have someone native if you want to convey a credible and coherent image in the target country with your marketing.
Great! That means your product is working, and you want to expand further. At N3xt Wave, we understand that needs and circumstances can change over time. If you decide at any point to take control of the project and hire a local team in the country, we’ll be happy to initiate the transition process. We’ll provide a complete handover of all areas you choose, both in marketing and sales. If needed, we’ll take care of sourcing the professional profiles you require and training them to provide a seamless transition to your local team. We’ll be here to support you every step of the way and ensure that your transition is successful and efficient.
Yes, at N3xt Wave, the client sets the pace. We can perform the service in different phases of the process development, adapting to the needs of each company. The goal is to ensure success in your launch as soon as possible, while maintaining complete control over your budget and results. We tailor our approach to your timelines and requirements to ensure a personalized and effective experience at each stage of the project.
Meet our team
A Frenchman, a Spaniard, 10 fabulous team members and more than 15 years in big corporations and Saas companies. We have been where you are now, looking for new revenue streams and about to launch a new market.
Tell us about your challenge and let’s see if we can work it out together.
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